Allen Creative company logo in purple text

Brand Refresh & Merchandising

Bake & Bite, the flagship house brand from Country Choice, has been the bedrock of its food-to-go range for over XX years. Known and loved by customers, the brand delivers a wide range of great-tasting food prepared on site, spanning breakfast, lunch, and all-day snacking.

As the Bake & Bite range continued to grow, alongside an ambition to increase brand visibility in the market, an opportunity emerged to refresh and reinvigorate every customer touchpoint. From display units and packaging to point-of-sale materials, the brand refresh was designed to ensure Bake & Bite stands out with clarity and consistency.

Dynamic Media

Bake & Bite offers six distinctive display units for customers to choose from, including the striking new Hot Tower featuring a dynamic media header. This digital experience is ideal for showcasing the full product range, as well as bespoke promotions and seasonal specials.

Our animation team developed eye-catching content designed to connect with customers through snappy product story telling, engaging videography, bold animation, and a playful tone of voice, helping Bake & Bite drive engagement and influence choice at the point of purchase.

The Ultimate Nationwide Food-to-Go Offer

The Bake & Bite brand refresh represents a significant body of work - one we are extremely proud of. With hot and ambient display units central to the customer experience, the refresh places equipment at the heart of the brand’s visibility and impact.

A new, fresh, and bold look and feel ensures the Bake & Bite range stands out in any environment, from service stations and travel hubs to university campuses and customer catering settings.

Supported by our ongoing marketing activity, the refreshed brand is designed to build awareness, strengthen customer recognition, and support a growing nationwide community of Bake & Bite customers.

Bake & Bite sausage roll advertisement outside shop
Bake & Bite golden stuffed pastry packagingBake & Bite golden flaky pastry roll packaging

Packaging

Designing the Bake & Bite packaging range was an exciting and highly creative process. A confident shift from generic packaging to bespoke, product-branded trays and packs has transformed display units into a playful, memorable food-to-go experience - while creating infinite possibilities for future NPD.
New shelf-edge labels complete the look, carrying through the brand’s colours and distinctive tone of voice. Together, these elements turn the hot food offer into a true in-store destination.
Every detail has been carefully designed to make each unit more visible, more appealing, and more engaging for customers.
"Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.”

Imogen Adams, Marketing Executive, Country Choice.