Flatstone Pizza Co. A crafted brand.
Country Choice were ready to launch their new crafted pizza concept. Our brief, was to create a contemporary brand to convey the love we have for authentic pizza, made using traditional preparation methods and quality ingredients. Our mission, was to communicate to operators, the many benefits of putting this pizza on their menus and in their grab & go locations.
Working closely with the in-house team we started with the Flatstone Pizza Co. brand name. From the base up Flatstone Pizzas are all about the best ingredients. The logo design, the copywriting, the overall look & feel all build on a hand-crafted, strong, vibrant pizza brand.
Enjoy the good times.
Delivering Flatstone Pizza Co. with its playful tone of voice and good times vibe is great fun to work on. We’re using our creative skills to produce both traditional printed menus, point of sale, as well as animated digital menus and hot unit headers.
“Flatstone Pizza Co. continues to create new growth opportunities throughout the Brakes Group. Allen Creative never fail to impress us with their enthusiasm, dedication and creativity. Flatstone Pizza Co. has a bright future!”
Garry Picton, Managing Director, Country Choice
