Flatstone Pizza Co. A crafted brand.
With new product development complete, Country Choice were ready to bring their quality, crafted pizza concept to market. Freshly prepared on site, each pizza is made with a unique hand-stretched dough, a sun-ripened tomato sauce base, and an impressive range of toppings.
With so much to say about the pizza itself, we had plenty to work with when developing the brand name and logo. The pizzas are baked on stone - no soggy bottoms here, and every base is unique, thanks to the hand-stretched dough that creates a naturally irregular, crafted appearance. It didn’t take long for the name and logo shape to fall into place.
Enjoy the good times.
Delivering Flatstone Pizza Co.’s playful tone of voice and good-times vibe has been a joy. Our creative work spans traditional printed menus and point-of-sale, through to the brand-website, animated digital menus and hot unit headers, all designed to attract consumers and build brand awareness.
Flatstone Pizza Co. has proven hugely successful as both a freshly made-to-order offer and a hot grab-and-go solution. It’s this flexibility, without compromising on quality that makes the concept so appealing.
Flatstone Pizza Co. has proven hugely successful as both a freshly made-to-order offer and a hot grab-and-go solution. It’s this flexibility, without compromising on quality that makes the concept so appealing.
“CREATING GROWTH OPPORTUNITIES THROUGHOUT THE BRAKES GROUP.”
Country Choice not only supply the product, they fully support the concept. From training and equipment to marketing and activation, everything is in place to make Flatstone Pizza Co. a compelling and commercially strong proposition for operators.
“Flatstone Pizza Co. continues to create new growth opportunities throughout the Brakes Group. Allen Creative never fail to impress us with their enthusiasm, dedication and creativity. Flatstone Pizza Co. has a bright future!”
Garry Picton, Managing Director, Country Choice